Fouit is Elianna’s pet project. The word fouit (Greek: φούιτ) is used to describe a flat tire situation and it is common slang for the northern Greek regions. Elianna uses reclaimed bicycle rubber tubes to make jewelry and accessories. The result is beautifully handcrafted upcycled objects, that reflect her personal aesthetics and her vision for sustainable production. The fouit project is a work in progress. We have already developed a fitting brand identity and we are currently looking into the potential of making an extended line of fouit products. Stay tuned for more!